In a competitive market like higher education, it’s important to have a strong marketing strategy that will help your program stand out from the competition. One of the most popular ways to do this is through social media, which offers a way for you to create a positive brand image and communicate with potential students in an engaging way barder.
The first thing you need to consider when developing a social media strategy is what type of content your audience wants. This will make it easier to develop a social media schedule that is centered around the needs and interests of your target demographics jigaboo.
Posting photos and videos that show your university’s campus appeal is a great way to engage with prospective students. This can be done through Instagram stories, Snapchat and even live video. Use this to highlight the campus energy, the buildings, and the student body.
Another great way to connect with your audience is by creating a hashtag. This will give your followers direction and encourage them to get involved with your institution’s social media accounts distresses.
A good hashtag will also attract new followers quickly and can give your university more exposure across social media. For example, Virginia International University (VIU) created a hashtag called #ilearnhere to connect with the university’s growing community of students.
You can also include hashtags in other forms of communication with your alumni and current students. This will allow you to reach the right people with your messages and increase brand awareness among your alumni base as well precipitous.
In addition to the hashtags you can use, it is also important to make sure that all your social media accounts are branded with your university’s logo and brand colors. This will ensure that your followers know they are looking at an official university account and not a private account that is just for fun.
It’s also a good idea to create separate accounts for different networks within your university, such as the athletic department or alumni network. This will ensure that your social media managers can deliver relevant content to your audience on a regular basis mypba.
Lastly, make it easy for people to join your university’s social media accounts by providing links on your website and in your emails. This is especially helpful if you have any special events that you want to promote, such as graduation day or orientation week.
For a more organic approach, you can even have students post their own content to your social media accounts using your school’s branding and hashtag. This is a great way to increase the amount of engagement you receive and also provide a chance for your students to showcase their talents and personality!
When it comes to creating a successful social media marketing strategy for your university, it’s best to be strategic and creative. Ultimately, your goal is to build brand recognition, generate interest and persuade prospective students to choose your university over others. In addition to this, your content should be able to convince your audience of the real-world benefits that your programs have to offer.